OpenAI is making ChatGPT more business-friendly. The Sam Altman-led AI startup has announced a new feature called Businesses in ChatGPT, which will allow companies to claim their business profiles, update information and understand how users discover and interact with them on the AI chatbot. The feature is currently rolling out in beta.
The US-based AI company wants to give businesses a way to reach potential customers directly through ChatGPT..
“We’re introducing Businesses in ChatGPT in beta, giving businesses a new way to connect with the 1.2 billion people who use ChatGPT each week. Through Business Hub, businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT,” the company said in a blog post.
As part of the update, OpenAI is introducing a new tool called Business Hub. It will allow companies to claim and verify their business profiles on ChatGPT.
Once verified, businesses can update important details about their products and services. Retailers can also add product feeds with information such as pricing and availability.
This will help ChatGPT show users more accurate and updated information when they search for products.
Business Hub will also provide companies with insights into how people discover them on ChatGPT. This includes the number of times a business is mentioned, profile views and website clicks.
However, the Anthropic rival says it will not share users’ private conversations with businesses. The insights will be shared in an aggregated form.
OpenAI Is Giving Businesses Their Own AI Salesperson
Perhaps the biggest addition is Business Agents. As the name suggests, these are AI-powered agents that businesses can build, test and launch to interact with potential customers.
For example, if someone is looking for a new smartphone or comparing two products, they can interact with a business agent to ask questions about features, pricing and other details. The agent can then help users understand the available options using information provided by the business.
Business Agents will initially be available to eligible e-commerce and online service businesses in the US. Companies can also sponsor their agents and use them as destinations for ChatGPT advertisements. Sponsored placements will be clearly labelled.
OpenAI says Business Agents will have separate conversations from users’ regular ChatGPT chats. The company also plans to expand these tools to more markets and business categories over time
