Less than two weeks after revising prices across parts of its lineup, iQOO has once again increased the prices of several popular smartphones. This latest round of hikes affects the flagship iQOO 15, the iQOO 15R and the iQOO Neo 10, with prices climbing by as much as Rs 2,000 depending on the variant. Keep reading to know which models have become more expensive and how much extra you will now have to pay.
The latest price revision was first highlighted by tipster Sanju Choudhary. The updated pricing has already gone live across major sales platforms and retail channels.
Among the affected devices, the flagship iQOO 15 has seen its 12GB RAM and 256GB storage variant increase from Rs 74,999 to Rs 76,999. The higher-end 16GB + 512GB version now costs Rs 83,999, compared to its earlier Rs 81,999 price tag. Interestingly, this means the smartphone is now effectively Rs 4,000 more expensive than its original launch price.
The iQOO 15R has also received a noticeable increase. The 8GB + 256GB model now carries a price tag of Rs 49,999, while the 12GB + 256GB and 12GB + 512GB variants have moved up to Rs 54,999 and Rs 61,999, respectively. Compared to launch pricing, some variants are now selling for as much as Rs 9,000 more.
The biggest surprise, however, may be the iQOO Neo 10. The Vivo sub-brand has raised the price of the 8GB + 256GB model to Rs 41,999, while the 12GB + 256GB variant now costs Rs 46,999. When compared to their original launch prices of Rs 33,999 and Rs 35,999, the increase is significant. Meanwhile, the 8GB + 128GB and 16GB + 512GB variants that were initially available have already been discontinued.
The latest revision reflects a broader trend unfolding across the smartphone industry. Several brands, including Apple, have either increased prices or hinted at future hikes as component costs continue to rise. Industry observers have also pointed to growing investments in AI-powered features, premium hardware and increasing memory costs as key reasons behind the trend.
